• New founders picking entities for the first time who don’t want to base a 10-year decision on a 5-minute Google search

• Partners formalizing handshake agreements before they become lawsuits

• Existing businesses realizing their structure doesn’t fit anymore

• Late joiners negotiating equity in established ventures

• Co-founders having the “what if one of us wants out?” conversation before resentment makes it impossible

Entity Comparison Engine Not “here are the 4 options,” but “given YOUR inputs, here’s what makes sense and why the others don’t.”

Partner Agreement Questionnaire Surfaces the uncomfortable questions — death, disability, divorce, disagreement, departure — through a neutral process instead of founders having to raise them directly.

Asymmetric Contribution Framework Handles the hardest equity conversations: one person has capital, one has time; one built the MVP, one’s joining at traction.

Buy/Sell Provision Builder What happens when a partner dies? Gets divorced? Goes bankrupt? Wants out? Every partnership needs these answers in writing before the situation arises.

Red Flag Pattern Recognition 40 years of watching founders make the same mistakes, encoded into early warnings.